What is a micro-SaaS launch calendar?

A micro-SaaS launch calendar turns the month before launch into weekly execution blocks for validation, product readiness, assets, distribution, analytics, and launch follow-up.

What inputs does this launch planner use?

The planner uses your product idea, audience, current stage, weekly time budget, primary launch channel, and biggest launch risk to generate a 30-day plan.

Does this planner set per-product MRR targets?

No. It focuses on proof, launch readiness, distribution activity, activation, and learning signals instead of assigning arbitrary revenue targets.

Free launch planning tool

Micro-SaaS Launch Calendar

Generate a 30-day launch plan for a small SaaS: weekly execution, proof gates, launch assets, analytics checks, launch-day tasks, and exportable copy without pretending every product has the same revenue curve.

SaaS Launch Checklist Indie Founder Weekly Review Pricing Page Grader Competitor Positioning Matrix Startup Idea Scorecard

days

gates

logins

Launch window

days

Proof gates

checks

Primary channel

Founder

MVP

30-day plan

Weekly launch work with the gate that decides whether to continue, narrow, or repair.

Days 1-7

Week 1: Nail the promise

Make sure solo SaaS founders understand the pain, promise, and first proof before you build more.

5 tasks

Day 1

Copy

Write the launch thesis

For solo SaaS founders, A tiny onboarding analytics app that turns signup events and support notes into weekly activation fixes. should create one visible result in the first session. Write that as the launch promise.

Day 3

Proof

Define the first-value path

Write the exact steps solo SaaS founders must take to feel the first useful outcome from A tiny onboarding analytics app that turns signup events and support notes into weekly activation fixes..

Day 4

Proof

Name the activation moment

Define the moment where solo SaaS founders can say A tiny onboarding analytics app that turns signup events and support notes into weekly activation fixes. helped them make progress.

Day 5

Proof

Map alternatives and the wedge

List the current workaround, closest tools, why they fall short, and what your product will deliberately do less of.

Days 6-7

Build

Publish the waitlist or access page

Use one CTA, one proof placeholder, one FAQ block, and a clear promise tied to the audience.

Proof gate

A real user can complete the core workflow without hand-holding and describe what changed.

Days 8-14

Week 2: Prepare the product path

Make the first-value path reliable enough to demo, test, and explain.

5 tasks

Days 8-12

Build

Harden the MVP path

Fix empty states, loading states, onboarding copy, and the one workflow you will demo publicly.

Day 10

Copy

Draft pricing and access rules

Write what is free, what is paid, what happens after signup, and who the first version is not for.

Day 11

Analytics

Instrument the basic funnel

Track landing page view, CTA click, signup or waitlist, onboarding started, first value, checkout if relevant, and support request.

Day 13

Analytics

Instrument the first-value path

Track onboarding started, setup completed, first value reached, and the first support request.

Days 13-14

Build

Run the clean-account launch rehearsal

Open a new account, complete the core flow, trigger emails, confirm access, and write every rough edge into the launch checklist.

Proof gate

Cut scope until the core workflow is obvious, then retest with one more user.

Days 15-21

Week 3: Build launch assets

Create the assets and proof needed for Founder-led social without widening the launch.

5 tasks

Days 15-19

Distribution

Write the build-in-public sequence

Turn the story behind A tiny onboarding analytics app that turns signup events and support notes into weekly activation fixes. into short posts: pain, demo, lessons, proof, and launch note for solo SaaS founders.

Day 16

Proof

Create the proof block

Use screenshots, demo clips, beta quotes, workflow before-after, or a transparent changelog. Make the proof inspectable.

Day 17

Copy

Write the objection FAQ

Answer setup time, data privacy, cancellation or access, who it is for, and what happens after the CTA.

Day 21

Proof

Review the risk gate

A new user can reach first value quickly, and the product records where people stall.

Day 20

Build

Prepare support and feedback paths

Create the support email, bug template, reply snippets, and a place to collect launch feedback.

Proof gate

A new user can reach first value quickly, and the product records where people stall.

Days 22-30

Week 4: Launch and learn

Publish, reply, measure activation, collect objections, and choose the next small experiment.

5 tasks

Days 24-27

Distribution

Schedule launch posts and replies

Prepare X, LinkedIn, short demo, founder story, and reply prompts for launch week.

Day 22

Build

Freeze the launch scope

Stop adding features. Only fix blockers that affect signup, first value, checkout or access, analytics, and support.

Day 23

Analytics

Create the launch command center

Put links, assets, event names, channel posts, support snippets, and launch-day timeline in one document.

Day 28

Distribution

Launch, reply, and tag objections

Publish in the primary channel, stay in replies, record objections, and update copy as real questions arrive.

Days 29-30

Proof

Run the launch review

Review source quality, activation, replies, support issues, copy confusion, and the smallest next experiment.

Proof gate

The launch produces clear learning about source quality, message clarity, activation, and support friction.

Proof gates

Signals that decide whether to keep moving or tighten the plan.

MVP usefulness gate

Day 14

A real user can complete the core workflow without hand-holding and describe what changed.

Cut scope until the core workflow is obvious, then retest with one more user.

Activation risk gate

Day 21

A new user can reach first value quickly, and the product records where people stall.

Shorten onboarding, add sample data, or offer a concierge first run for launch users.

Launch asset gate

Day 24

A tiny onboarding analytics app that turns signup events and support notes into weekly activation fixes. has a clear page, proof block, primary CTA, support path, and analytics visible before launch traffic arrives.

Cut the channel plan down to warm outreach while you repair the missing launch asset.

Learning gate

Day 30

You can explain what solo SaaS founders clicked, asked, tried, ignored, and where the next weekly experiment should focus.

Do not call the launch done. Follow up with users, tag objections, and run the weekly review.

Launch assets

The concrete files, pages, and scripts to prepare before launch day.

Launch one-liner

Copy

For solo SaaS founders, A tiny onboarding analytics app that turns signup events and support notes into weekly activation fixes. helps with one urgent workflow and one visible outcome.

Landing page

Page

Hero, proof block, product screenshots, pricing or access rules, FAQ, support link, and primary CTA.

Analytics plan

Checklist

Event names, properties, sources, dashboard, and launch-day review questions.

First-value demo script

Video outline

A 60-second walkthrough of the core workflow, before state, after state, and CTA.

Activation map

Doc

Steps from signup to first value, drop-off risks, helper copy, and event names.

Founder launch thread

Thread

Pain, why now, demo, proof, pricing or access, CTA, and direct feedback ask.

Short demo clip

Video

A 30 to 60 second screen recording that reaches the first-value moment fast.

Analytics checklist

Instrument the launch so every reply, click, and activation point can teach you something.

landing_page_view

Include source, campaign, page path, product idea, audience, and launch channel.

primary_cta_clicked

Track CTA label, placement, channel, page variant, and referrer.

signup_or_waitlist_submitted

Capture stage, audience segment, source, and consent to follow up.

onboarding_started

Record where the user entered and whether sample data or concierge help was used.

first_value_reached

Track the exact activation event and time from signup to first value.

social_launch_clicked

Track post, platform, CTA, profile visits, replies, and first-value completions.

support_request_created

Tag setup, bug, pricing, trust, missing feature, and confusion so launch fixes are obvious.

launch_review_completed

Record what worked, what confused people, and what the next weekly experiment will test.

Launch-day tasks

A simple timeline for publishing, replying, measuring, and learning while the launch is live.