What score should I aim for?
A page over 80 usually has enough clarity and trust to test traffic. Under 60 means fix obvious conversion leaks before buying ads.
Free conversion tool
Pricing Page Grader
Paste your pricing page copy and get a conversion score across clarity, offer strength, proof, objections, CTA quality, risk reversal, and checkout readiness.
100
points
7
sections
0
logins
Detected
15
17 checks
Fix first
2
conversion leaks
Word count
53
pricing copy
Audit result
89/100
This page has enough structure to test. Tighten the weakest sections and run a measured pricing experiment.
Ready to test traffic
Clarity
16/24
67%
Name the exact buyer in the first screen and plan copy.
Offer
25/31
81%
If the offer has trial, freemium, subscription, or one-time terms, say them plainly.
Proof
17/17
100%
No obvious issue detected in this category.
Objections
13/13
100%
No obvious issue detected in this category.
CTA
15/15
100%
No obvious issue detected in this category.
Risk
11/11
100%
No obvious issue detected in this category.
Checkout
12/12
100%
No obvious issue detected in this category.
Fix first
Turn these into the next pricing experiments.
Clarity
67% category score
- Name the exact buyer in the first screen and plan copy.
Offer
81% category score
- If the offer has trial, freemium, subscription, or one-time terms, say them plainly.
Detected signals
Passed and failed conversion checks.
Names the target buyer or audience
Name the exact buyer in the first screen and plan copy.
Promises a concrete outcome
Detected
Uses scannable pricing copy
Detected
Includes plan names or tiers
Detected
Shows the price clearly
Detected
Explains what is included
Detected
Matches the pricing model
If the offer has trial, freemium, subscription, or one-time terms, say them plainly.
Includes testimonial or customer proof
Detected
Shows the product, not only claims
Detected
Handles common objections
Detected
Compares alternatives or buyer choices
Detected
Has an obvious primary CTA
Detected
CTA says what happens next
Detected
Mentions refund, guarantee, or cancellation
Detected
Uses believable urgency or incentive
Detected
Explains checkout and access
Detected
Clarifies billing details
Detected
What should I test first?
Start with hero promise, plan naming, guarantee/refund copy, proof near CTA, and checkout friction. These usually move faster than deep redesigns.
How do I use this with experiments?
Turn the lowest-scoring category into the next A/B test hypothesis, then measure CTA clicks, checkout starts, purchases, and refunds.
Related free tool
MRR Calculator
Translate pricing page assumptions into MRR, ARR, churn impact, trial conversion, and break-even signups.
Related free tool
SaaS Launch Checklist
After grading the pricing page, turn the missing pieces into a launch checklist for product, analytics, lifecycle email, and SEO.
Related free tool
Landing Page Copy Generator
Before grading the page, generate hero headlines, benefit bullets, objection copy, FAQ, and CTA copy for the offer.
Build the product and the offer.
Zero To Shipped gives you the SaaS starter kit and launch systems to turn a better pricing page into a working product.