What counts as MRR?
MRR is recurring revenue normalized to one month. Monthly plans use the monthly price. Annual plans use annual contract value divided by 12.
Free SaaS finance tool
MRR Calculator
Model current MRR, ARR, churn, trial conversion, expansion, discounts, and break-even signups in one deterministic worksheet.
MRR
monthly
ARR
annual
0
logins
Current MRR
$2,058
$24,696 ARR
Projected MRR
$3,034
$36,409 ARR
Net MRR
$976
gain
Revenue model
$2,058 to $3,034
42 customers at $49 monthly ARPA becomes 62 projected customers after churn and trial conversion.
$976 net MRR
Conversion and churn
Customer movement for the modeled period.
Churned customers1.7
Converted trials22
Projected customers62
Break-even helper
Replace churn before chasing growth.
10
trial signups need to convert at 18% to replace about 2 churned customer(s).
Sensitivity table
Projected MRR when conversion and churn move around the base case.
| Churn | Conversion | Projected MRR | Net MRR |
|---|---|---|---|
| Low churn (3.0%) | Low conv. (13.5%) | $2,790 | $732 |
| Low churn (3.0%) | Base conv. (18.0%) | $3,055 | $997 |
| Low churn (3.0%) | High conv. (22.5%) | $3,319 | $1,261 |
| Base churn (4.0%) | Low conv. (13.5%) | $2,769 | $711 |
| Base churn (4.0%) | Base conv. (18.0%) | $3,034 | $976 |
| Base churn (4.0%) | High conv. (22.5%) | $3,299 | $1,241 |
| High churn (5.0%) | Low conv. (13.5%) | $2,749 | $691 |
| High churn (5.0%) | Base conv. (18.0%) | $3,014 | $956 |
| High churn (5.0%) | High conv. (22.5%) | $3,278 | $1,220 |
How should churn be entered?
Use the expected customer churn for the period you are modeling. The calculator subtracts those customers before adding converted trials.
What does break-even mean here?
The helper shows how many trial signups must convert to replace the revenue lost to churn and keep projected MRR from dropping.
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