Launch Phase Checklist
7 days before
Lock the one-sentence promise.
Finish the homepage hero, screenshots, pricing, FAQ, and checkout path.
Add analytics for CTA clicks, signups, activation, checkout, and purchases.
Prepare launch images, short demo video, first comment, and maker bio.
24 hours before
Test the product on mobile, desktop, and a clean browser profile.
Schedule email, X, LinkedIn, newsletter, and community posts.
Create a support inbox label and a bug triage doc.
Add a launch-day coupon only if the offer is already clear.
Launch day
Reply to every real comment with context, not canned thanks.
Post progress updates with proof, screenshots, and what you are learning.
Watch analytics for broken flows, not vanity votes.
Write down objections that repeat more than once.
After launch
Email every signup who did not activate.
Turn objections into pricing page and onboarding experiments.
Publish a changelog or launch recap while attention is warm.
Decide the next weekly experiment from the highest-friction metric.
Assets To Prepare
What To Fix Before Sending Traffic
If the pricing page cannot explain the offer, Product Hunt traffic will only tell you that strangers were confused faster. Score the pricing page before launch, then use the launch checklist to make sure analytics, support, onboarding, and email are ready.